Recognizing what is news and knowing who, when, where and how to tell the story. This involves all content to be placed on target TV, radio, newspapers and digital sites.
Press Conference planning and execution
Scheduling and facilitating media interviews on key Hispanic media outlets
News tracking and analysis
Onsite and remote media relations training
Engaging directly with the target audience was never so important. 74% of all Internet users are active on social media making it an extremely effective tool for reaching most audiences
Development of social media strategies
Building content specifically for social media platforms (Facebook, Twitter, Instagram, etc)
Managing social media accounts
An organization’s website is its own broadcasting station to the world where all messaging is forged and made accessible to an audience of millions
Writing stories and keeping updated news
Creating compelling videos and digital content
News are a great source of exposure, and when managed properly, they help business to strengthen their brand and increase business opportunities.
On the other hand, Hispanic news media world, is as particular and diverse as its population, but more and more industries are investing sources to attract this fast growing population in the US.
With more than 10 years of combined and successful experience within the newsroom and the corporate communications sector, I provide guidance to legal professionals and non-profit organizations, on the process to share their stories on national, regional or specialized Hispanic media outlets.