Recognizing what is news and knowing who, when, where and how to tell the story. This involves all content to be placed on target TV, radio, newspapers and digital sites.

  • Press Conference planning and execution

  • Scheduling and facilitating media interviews on key Hispanic media outlets

  • News tracking and analysis

  • Onsite and remote media relations training


Engaging directly with the target audience was never so important. 74% of all Internet users are active on social media making it an extremely effective tool for reaching most audiences

  • Development of social media strategies

  • Building content specifically for social media platforms (Facebook, Twitter, Instagram, etc)

  • Managing social media accounts


An organization’s website is its own broadcasting station to the world where all messaging is forged and made accessible to an audience of millions

  • Writing stories and keeping updated news

  • Creating compelling videos and digital content 

News Management

social media


NEWS PERSONALITY - communications specialist

Adriana Ruggiero

online NeWSROOM 

News are a great source of exposure, and when managed properly, they help business to strengthen their brand and increase business opportunities.  

On the other hand, Hispanic news media world, is as particular and diverse as its population, but more and more industries are investing sources to attract this fast growing population in the US.

With more than 10 years of combined and successful experience within the newsroom and the corporate communications sector, I provide guidance to legal professionals and non-profit organizations, on the process to share their stories on national, regional or specialized Hispanic media outlets.